Over the past few years I’ve redesigned all of Pro Athlete’s websites and helped lead the company in a brand new direction: Provide a unique customer experience for each website. In doing so, we were able to leverage more PPC advertising because we could now advertise multiple websites selling similar products at the same time. More advertising meant more traffic, and more traffic meant increased revenue. Not only did my work result in substantially more traffic, it also delivered higher conversion rates.
Better design increases conversion, gives you greater advertising flexibility, promotes a better customer experience and increases the quality of your brand.
I believe hiring a quality designer can supercharge any development team and push more work out the door faster. Once I joined the team, the programmers no longer had to worry about the front-end. They focused on building a stronger foundation that could be replicated to all of the sites. Since I already knew C#, collaborating on views and code was a piece of cake. The development process was now streamlined.
What I Learned
- eCommerce Design
- Mobile Website Development
- Progressive Enhancement
- Designer Training
- Personal Fitness
- Zappos’ Business Philosophy
- Analytics Event Tracking & Goals
- Search Engine Optimization
- TFS Version Control
- Microformats
Project List
- BallGloveWarehouse.com
- BatWarehouse.com
- BaseballBats.com
- SoftballBats.com
- JustBallGloves.com
- JustBats.com
- Email Templates
- ProStats Visualizations, Google API Work
- Mobile Websites (iOS, Android)
